Journal Of International Consumer Marketing

Decoding the Journal of International Consumer Marketing: A Deep Dive for Researchers and Marketers

Introduction:

The global marketplace is a dynamic and complex landscape. Understanding consumer behavior across diverse cultures and economic contexts is crucial for businesses aiming for international expansion. This is where the Journal of International Consumer Marketing (JICM) plays a pivotal role. This comprehensive guide will delve into the JICM, exploring its scope, impact, publication process, key themes, and its value for both academic researchers and marketing professionals navigating the intricacies of international consumer markets. We'll equip you with the knowledge to effectively utilize the JICM for research, strategic planning, and staying ahead in the ever-evolving global arena.

Understanding the Journal of International Consumer Marketing (JICM): Scope and Impact

The Journal of International Consumer Marketing is a leading academic journal dedicated to publishing high-quality research on consumer behavior in international settings. It provides a platform for scholars and practitioners to share their insights on a wide range of topics, fostering a deeper understanding of the challenges and opportunities presented by global consumer markets. The JICM's impact is significant, contributing to both the theoretical development of international consumer marketing and the practical application of this knowledge in real-world business strategies. Its high impact factor reflects its rigorous peer-review process and the relevance of the research it publishes.

Key Themes and Research Areas Covered by JICM

The JICM encompasses a broad spectrum of research areas within international consumer marketing. Some key themes consistently explored within its pages include:

Cross-cultural consumer behavior: This involves examining how cultural values, beliefs, and norms influence consumer preferences, purchase decisions, and brand perceptions across different nations. Research in this area often employs comparative studies, utilizing qualitative and quantitative methodologies to uncover nuanced differences in consumer behavior.

Globalization and consumer culture: The JICM explores the impact of globalization on consumer behavior, analyzing the homogenization and differentiation of consumer cultures, the rise of global brands, and the influence of international media and marketing communication.

International marketing strategies: The journal features research on the development and implementation of effective international marketing strategies, considering factors such as market segmentation, product adaptation, pricing strategies, distribution channels, and promotional campaigns tailored to specific international markets.

Consumer ethnocentrism and nationalism: Studies in this area investigate the extent to which consumers favor domestically produced goods and services over foreign alternatives, exploring the psychological and socio-cultural underpinnings of these preferences.

Digital marketing and international consumer behavior: The increasing importance of digital channels in international marketing is a major focus, with research exploring the impact of e-commerce, social media, and mobile marketing on consumer behavior in global contexts.

Sustainability and ethical consumption in international markets: The JICM is increasingly focusing on research related to sustainable consumption patterns, ethical considerations in international marketing, and the growing importance of corporate social responsibility in global markets.

The JICM Publication Process: A Guide for Authors

Submitting an article to the JICM involves a rigorous process designed to ensure high-quality research. The process generally includes:

1. Manuscript Submission: Authors submit their work through the journal's online submission system, adhering to strict formatting guidelines.

2. Initial Screening: The editor screens the submission for suitability and adherence to the journal's scope and guidelines.

3. Peer Review: Accepted manuscripts undergo a rigorous double-blind peer-review process, where experts in the field evaluate the quality, originality, and contribution of the research.

4. Revisions: Based on peer reviewers' feedback, authors may be required to revise their manuscripts to address identified weaknesses or improve clarity.

5. Acceptance and Publication: Once the revisions are satisfactory, the manuscript is accepted for publication and scheduled for inclusion in an upcoming issue of the JICM.

Understanding this process is crucial for prospective authors aiming to contribute to the journal.

Utilizing the JICM for Research and Strategic Planning

The JICM serves as an invaluable resource for both academic researchers and marketing professionals. Researchers can use the journal to identify research gaps, refine their research questions, and stay abreast of the latest developments in the field. Marketing professionals can leverage the journal's findings to inform their strategic decisions, developing more effective international marketing campaigns that resonate with diverse consumer segments.

A Sample JICM Article Outline: "The Influence of Social Media on Cross-Cultural Brand Perception"

Title: The Influence of Social Media on Cross-Cultural Brand Perception: A Comparative Study of Gen Z Consumers in the US and China

Outline:

Introduction: Background on cross-cultural brand perception and the growing influence of social media; research questions and hypotheses.
Literature Review: Review of existing literature on brand perception, cross-cultural marketing, and social media's role in shaping consumer attitudes.
Methodology: Description of the research design, sampling method, data collection techniques (e.g., surveys, interviews), and data analysis procedures.
Results: Presentation of the quantitative and qualitative findings, including statistical analysis and thematic analysis of interview data.
Discussion: Interpretation of the findings in relation to the research questions and hypotheses, discussion of limitations, and comparison with existing literature.
Conclusion: Summary of the key findings, implications for marketers, and suggestions for future research.

Explaining the Outline Points:

The introduction sets the stage, outlining the importance of the research topic and clearly stating the research questions and hypotheses. The literature review provides a solid foundation by summarizing existing research and establishing the theoretical framework. The methodology section provides detailed information on how the research was conducted, ensuring transparency and replicability. The results section objectively presents the findings, utilizing appropriate statistical techniques and qualitative analysis methods. The discussion interprets the results, relating them back to the research questions and discussing the study’s implications. The conclusion summarizes the key findings and their practical relevance, offering avenues for future research.

Frequently Asked Questions (FAQs)

1. What is the impact factor of the Journal of International Consumer Marketing? The impact factor varies annually and can be found on the journal's website or citation databases like Web of Science.

2. How often is the JICM published? The JICM typically publishes several issues per year.

3. What types of articles does the JICM accept? The journal accepts original research articles, review articles, and sometimes case studies.

4. What are the submission guidelines for the JICM? Detailed submission guidelines, including formatting requirements, are available on the journal's website.

5. Is there a publication fee for the JICM? Some journals charge publication fees; check the JICM's website for current information.

6. How long is the peer-review process for the JICM? The review process can vary but typically takes several months.

7. Who is the target audience for the JICM? The target audience includes academics, researchers, and marketing professionals interested in international consumer behavior.

8. Where can I access the JICM? Many university libraries have subscriptions. You can also access articles individually through platforms like ScienceDirect or JSTOR if your institution doesn't subscribe.

9. Are there any specific ethical guidelines I need to follow when submitting to the JICM? Yes, the JICM adheres to strict ethical guidelines. Refer to the journal's author guidelines for details on ethical conduct and plagiarism.

1. "The impact of Culture on Consumer Decision-Making in Emerging Markets": This article explores the influence of cultural factors on consumer choices in developing economies.

2. "Global Branding Strategies: A Comparative Analysis": This study examines successful global branding techniques across different industries.

3. "The Role of Social Media in Shaping International Brand Loyalty": This piece investigates the relationship between social media engagement and consumer brand loyalty in international contexts.

4. "Cross-Cultural Communication Challenges in International Marketing": This article discusses the complexities of communicating effectively with diverse consumer groups globally.

5. "Ethical Considerations in Global Marketing Practices": This study focuses on the moral and ethical dilemmas encountered in international marketing campaigns.

6. "The Influence of Globalization on Consumer Preferences": This article analyzes how globalization has shaped consumer tastes and preferences worldwide.

7. "Consumer Ethnocentrism and its Impact on International Brand Penetration": This research explores the role of consumer bias towards domestic brands.

8. "Digital Marketing Strategies for Reaching International Consumers": This article explores how digital channels effectively reach international markets.

9. "Sustainable Consumption Patterns and their Implications for International Businesses": This piece examines the growing importance of sustainable practices in global marketing.

journal of international consumer marketing: International Consumer Behavior in the 21st Century A. Coskun Samli, 2012-11-28 Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
journal of international consumer marketing: Marketing Countries, Places, and Place-associated Brands Papadopoulos, Nicolas, Cleveland, Mark, 2021-09-14 This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
journal of international consumer marketing: Gringolandia Stephen D. Morris, 2005-02-10 Mexico's views of the United States have been characterized as stridently anti-American, but recent policy changes in Mexico-culminating with the North American Free Trade Agreement (NAFTA)-mark a fundamental transformation in the relationship. This thoughtful and original work answers questions about the impact of these policy shifts on Mexican nationalism and perceptions of the United States. Have popular and elite views changed? Has the government's anti-American rhetoric become anachronistic? What has been the effect on Mexican national identity? As the only developing country to have entered into a free trade agreement with a developed country, Mexico offers a unique and invaluable case study of the impact of globalization on a nation and its national identity. Exploring Mexico's experience also allows us to consider how other countries perceive the United States, especially in the post-9/11 climate. Analyzing the diversity of Mexican views of the United States, Gringolandia contributes a rich and nuanced dimension to our understanding of contemporary Mexico and Mexicans' feelings about the vital cross-border relationship.
journal of international consumer marketing: Consumer Behavior in Tourism and Hospitality Research Arch G. Woodside, Alain Decrop, 2017-08-09 The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
journal of international consumer marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
journal of international consumer marketing: Proceedings of the BMU International Innovation Conference 2016 Nandita Choudhury, Davinder Singh, 2019-06-17 This volume brings together the proceedings of the BML Munjal University (BMU) International Innovation Conference 2016, held in Delhi, India. The conference was attended by academicians from across the globe and included discussions with industry executives. The book will appeal to the academic fraternity in the fields of management, business and economics, in addition to practicing managers associated with innovation.
journal of international consumer marketing: International Marketing John Shaw, Sak Onkvisit, 2008-01-28 Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
journal of international consumer marketing: Consumer Behaviour International Edition 1/e David Mothersbaugh, Susan Bardi Kleiser, Wendy Hein, Yusuf Oc, 2023-09-01 Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
journal of international consumer marketing: Food Authentication Contantinos A. Georgiou, Georgios P. Danezis, 2017-02-21 The determination of food authenticity is a vital component of quality control. Its importance has been highlighted in recent years by high-profile cases in the global supply chain such as the European horsemeat scandal and the Chinese melamine scandal which led to six fatalities and the hospitalisation of thousands of infants. As well as being a safety concern, authenticity is also a quality criterion for food and food ingredients. Consumers and retailers demand that the products they purchase and sell are what they purport to be. This book covers the most advanced techniques used for the authentication of a vast number of products around the world. The reader will be informed about the latest pertinent analytical techniques. Chapters focus on the novel techniques & markers that have emerged in recent years. An introductory section presents the concepts of food authentication while the second section examines in detail the analytical techniques for the detection of fraud relating to geographical, botanical, species and processing origin and production methods of food materials and ingredients. Finally, the third section looks at consumer attitudes towards food authenticity, the application of bioinformatics to this field, and the Editor’s conclusions and future outlook. Beyond being a reference to researchers working in food authentication it will serve as an essential source to analytical scientists interested in the field and food scientists to appreciate analytical approaches. This book will be a companion to under- and postgraduate students in their wander in food authentication and aims to be useful to researchers in universities and research institutions.
journal of international consumer marketing: Consumer Culture Theory Eric J. Arnould, Craig J Thompson, 2018-06-30 Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
journal of international consumer marketing: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Harlan E. Spotts, 2014-11-10 This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
journal of international consumer marketing: Destination Brands Nigel Morgan, Annette Pritchard, Roger Pride, 2012-05-23 This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
journal of international consumer marketing: Marketing Communications Management Paul Copley, 2014-09-24 Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
journal of international consumer marketing: Management in Marketing Communications , 2024-10-09 This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management.
journal of international consumer marketing: Co-Creation and Well-Being in Tourism Antónia Correia, Metin Kozak, Juergen Gnoth, Alan Fyall, 2017-04-05 This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.
journal of international consumer marketing: SIMSARC 2018 Arti Chandani, Rajiv Divekar, Mita Mehta, 2019-02-09 4C’s; Communication, Commerce, Connectivity and Culture are the building blocks of an economy. How well an economy will grow or perform will depend on how strong these four pillars are. Communication leads to sharing of information among individuals. It is important for any business to have the right kind of communication channel. Commerce, provides goods and services for the society and its people. Connectivity provides the right infrastructure and system for those goods and services to reach the market. Lastly, culture helps to retain the indigenous value in those. SIMSARC 2018, organised by Symbiosis Institute of Management Studies, focussed on the aforementioned idea and invited eminent speakers from academia and industry, all over the world, to share their views on the importance of the 4Cs; Communication, Commerce, Connectivity and Culture for businesses and society. The conference had 4 sub-themes viz. Communication, Commerce, Connectivity and Culture which were the plenary sessions for the conference. The highlight of the “communication: Role of AI, Big Data and IoT in Business” track was the papers which were from broad range of Internet of things (IoT), big data, role of technology, Artificial Intelligence among other aspects of communication. The panel speakers gave insight as to how communication is important for business not only for across boundaries but within a country as well. Another session was on “Culture: An indigenous way” where speakers deliberated on the cultures prevailing in different organisations, countries and societies. From a ‘we together’ attitude in some country to a ‘me first’ attitude in the other, cultural similarities and dissimilarities across nations were discussed in this track. The session witnessed some relevant questions from the audience on issues of language barriers and its effect on businesses. Language and cultural barriers are something which are inevitable but one needs to be adoptive and should learn languages to mitigate these barriers. “Connectivity: Backbone for development” was another plenary discussion where increase in connectivity through various social media platforms such as Facebook, Twitter, WhatsApp was discussed and deliberated where the focus was whether human beings are still emotionally connected or not. The critical role of technology was emphasized along with importance of human to human interaction. No matter how much technology comes in play, human connections will never die as this was concluded by speakers as Technolgoy may not be able to take away the emotional connect. Another track, “Commerce: Fuel for economy” where the panellist spoke about growth, price discrimination, financial markets, inequality etc. Investor’s education is one of the most important aspect to take the investors to level where they understand financial market and this will help in investment activity in the market. Sustainability was another concern highlighted by the speakers and they pointed that policies should work towards attaining sustainability in the market and try to bridge the gap between skills and jobs available in the country. Researchers from all over the country, belonging to academic institutes and industry, presented their research ideas on the 4C’s. These research works ranged from digital transformation, IOT, team dynamics and organisation culture to infrastructural issues, e-commerce, banking and corporate governance, the research works presented covered a plethora of policy issues where each one of them is the need of the hour. The deliberations from renowned academicians who came from different parts of the world along with top industrialist, bureaucrats, entrepreneurs, NGOs immensely contributed to the existing bodies of work. They emphasized on the importance of right policies to promote communication, connectivity, facilitating commerce and preserving culture among societies. Overall, the conference witnessed a brainstorming session with scholars and experts and it surely did pave the way for future research.
journal of international consumer marketing: Exploring the Dynamics of Consumerism in Developing Nations Gbadamosi, Ayantunji, 2019-01-11 As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
journal of international consumer marketing: Marketplace behaviour of Malaysian consumers , 2006 Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
journal of international consumer marketing: Cross-Cultural Marketing Vescovi, Tiziano, 2022-01-20 Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
journal of international consumer marketing: Handbook of Research on Asian Business Henry Wai-Chung Yeung, 2007 This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the Asian miracles, as well as the Western models of business organizations and regulations. This volume offers great insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures. Yifei Sun, Economic Geography An absolute must-have for college library reference shelves, filled cover-to-cover with keen analyses that any businessperson seeking to make inroads in an Asian market needs to study at length! Midwest Book Review This book serves as an important guide to the many fascinating research questions about Asian business waiting to be addressed. The study of Asian business has reached equality in importance to the study of business in Europe and North America. Researchers who study any of these regions have an incentive to follow the study of business in the other regions, if for no other reason than that many global firms from each region operate in all regions now. Nonetheless, the more important reason for knowledge transfer among researchers of each region is that these exchanges can only advance everyone s research. Henry Yeung and the contributors are to be thanked for setting out a rich agenda for research on Asian business that will elevate this study to equality with research elsewhere in the world. Eurasian Geography and Economics This book is extremely comprehensive and well researched. It will be of particular interest to scholars in the fields of international business, development studies, economic geography, regional studies as well as international and national policymakers. Science Technology & Society The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations strategic management marketing state business relations business and development business policy issues. It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion. Serving as a timely overview of more than two decades of scholarly research, this Handbook will be an essential resource for academics, students and researchers interested in Asian business.
journal of international consumer marketing: Fashion & Luxury Marketing Michael R. Solomon, Mona Mrad, 2022-04-14 Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
journal of international consumer marketing: Analyzing the Cultural Diversity of Consumers in the Global Marketplace Alcántara-Pilar, Juan Miguel, 2015-04-30 The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
journal of international consumer marketing: Global Consumer Behavior Chantal Ammi, 2013-03-01 Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
journal of international consumer marketing: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference Victoria L. Crittenden, 2015-03-13 This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
journal of international consumer marketing: Cross-Cultural Consumer Behavior Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn, 2023-05-09 This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
journal of international consumer marketing: Consumer Packaging Strategy Huda Khan, Richard Lee, Polymeros Chrysochou, 2022-08-18 The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
journal of international consumer marketing: The Oxford Handbook of Management in Emerging Markets Robert E. Grosse, Klaus Meyer, 2019 The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world and looks at competitive strategies of local and multinational companies going into and coming out of these countries. This book should serve both researchers and managers interested in knowing more about managing firms in emerging markets in general and in specific countries in particular. The essays highlight the tension between local and global knowledge as well as explore the role of local and international firms operating in emerging markets within global value chains or production networks.
journal of international consumer marketing: Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities Pedeliento, Giuseppe, 2018-02-02 In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
journal of international consumer marketing: The Globalization of Chinese Business Robert Taylor, 2014-09-27 The main theme of the book is the globalisation of China's markets and Chinese business management in the context of ongoing reform at home and the country's growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China's growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes. - Covers a range of managerial issues relating to both manufacturing and services in China in the context of ongoing managerial reform - Discusses the corporate strategies of both Chinese and foreign companies - Examines the targeting of Chinese and global markets - Details the globalisation of Chinese business management
journal of international consumer marketing: Sustainability in Industry 4.0 Shwetank Avikal, Amit Raj Singh, Mangey Ram, 2021-09-30 A large and growing number of manufacturers are realizing the substantial financial and environmental benefits of sustainable business practices. To develop more sustainable societies, industries need to better understand how to respond to environmental, economic, and social challenges and transform industrial behavior. The objective of this book is to provide the required knowledge and accelerate the transition towards a sustainable industrial system. The book will help industries to enhance operational efficiency by reducing costs and waste. It will help them increase customer response, reach new customers, and gain competitive advantage. It offers innovation, scenario planning, and strategic analysis that goes beyond compliance, as well as case studies and remedies to the industry 4.0 challenges. Professionals, as well as students, can refer to this book to add to their knowledge on Industry 4.0 and develop new ideas and solutions to the existing and future problems.
journal of international consumer marketing: The Routledge Companion to Ethnic Marketing Ahmad Jamal, Lisa Peñaloza, Michel Laroche, 2015-06-19 The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
journal of international consumer marketing: Chinese Economic Transition and International Marketing Strategy Ilan Alon, 2003-03-30 As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
journal of international consumer marketing: Handbook of Islamic Marketing Özlem Sandıkcı, Gillian Rice, 2011-01-01 ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
journal of international consumer marketing: Advances in Advertising Research IX Verolien Cauberghe, Liselot Hudders, Martin Eisend, 2018-07-04 This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
journal of international consumer marketing: Advances in Advertising Research (Vol. VII) George Christodoulides, Anastasia Stathopoulou, Martin Eisend, 2016-08-24 Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
journal of international consumer marketing: Transcultural Marketing for Incremental and Radical Innovation Christiansen, Bryan, 2013-11-30 As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
journal of international consumer marketing: Global Marketing Strategy Bodo B. Schlegelmilch, 2022-02-16 This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
journal of international consumer marketing: Building Consumer-Brand Relationship in Luxury Brand Management Rodrigues, Paula, Borges, Ana Pinto, 2020-10-23 Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
journal of international consumer marketing: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-10-05 The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
journal of international consumer marketing: Marketing and Multicultural Diversity Professor C P Rao, 2012-08-28 As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.